Once the appropriate strategy has been hammered out for your business, building a solid website is critical and has several key elements:

• CMS
• Current and flexible technology
• Seamless Integration with other services like YouTube, Aweber for email collection, Twitter, Facebook, etc.
• Browser compatibility
• Usability

We use WordPress, a popular content management system which is open source and backed by a very large population of developers. That means:

• there are many plugins both in existence and being developed which offer great additional functionality for sites, and
• you won’t have problems finding a new webmaster if we get hit by a bus.

A content management system means your website is owner-operated. Browser-based software allows you to login and use a simple word processor interface to change the content of your site yourself. While webmasters are needed for new functionality, structure, or design changes, you can change text, upload images, add links and more.

And we don’t merely use WordPress. We customize it. We have created several custom plugins available only to our clients, and we have the custom WordPress expertise and know how to extend WordPress for your benefit.

WordPress is cutting-edge software used by the Wall Street Journal and others. Constantly under active development, it is an incredibly functional tool.  The developer community already has several Twitter plugins to choose from and there are plugins to assist with YouTube, Facebook, and more. Additionally WordPress is search engine optimization friendly, is optimized for performance, and works well on all browsers.

For more information about WordPress construction contact us today.