If you are a magazine/news publisher or WordPress developer you might want to pay attention to May 31st. We will be releasing IssueM as open source (along with some other WordPress goodies). Why are we doing this? Lot’s of reasons: The IssueM plugin is the best issue based solution for WordPress and we want everyone [...]
Mini case study: Focus on a niche topic to generate new clients
Recently we put together a campaign for our client CristiaLesher.com that showed deep expertise in one niche area of her K-12 school consulting agency. Bottom line: By focusing on one topic (dealing with difficult students in the classroom) and demonstrating capabilities through video, Cristia Lesher has quickly reached national recognition for this skill and is receiving [...]
What platform should you use for your online magazine? (Hint: WordPress)
Why WordPress? The war for attention online is brutal. Today, you absolutely positively must do these 5 things right: 1. Open your arms to Google search: let your articles get easily found Paper doesn’t do it. Flip-book/digital mags rarely show up. iPad/Android mags don’t do it. PDF’s don’t do it very often. So what format [...]
How to design your WordPress magazine
The secret: Don’t start with design. Blueprint it! This story starts with a person I call the frenzied editor. Not long ago I walked into the office of this publisher who was peering over a conference room table, with about 30 white pieces of paper scattered about. What he was doing was busily sorting out [...]
We launch a WordPress news site for Middlebury College
Middlebury recently rebuilt their MiddleburyCampus.com news site. Their point of pain was workflow as their current news site was slow and difficult to manage. Middlebury also publishes the campus news in print every week and needed to be able to publish digital editions to match this schedule. What did they do? They turned to WordPress. Here [...]