So you saw the Social Media Revolution video and you read about Sprinkles Cupcakes, and you’ve finally decided that Facebook isn’t a flash in the pan. But now that you’re ready to set up your business page, you’re not sure what the deal is with these tabs across the top below your page name. Is there more to Facebook than just the wall?
Yes, and hurray for that. The wall is the backbone of your Facebook presence–it’s where you will most publicly build relationships with your customers–but additional tabs can make your page as multifaceted as a website. The trick, as with most things, is to start out simple, and do simple well. So before you go hunting through the app directory, get a handle on Facebook’s default tabs.
The Wall
You know this one, right? The wall is where you post updates, links, questions, offers–anything you want your fans and the public to see and respond to. The key word here is public; if it goes on your wall, whether it’s your post or a friend’s comment, anyone who likes your page will see it in their news feed. Great for demonstrating your sharp wit and killer instinct; probably lousy for an endless debate on industry minutiae.
Info
Appropriately named, this is where you want to put your URL, contact info, company mission, and, when appropriate, hours of operation. The fields in this tab will vary with your business type, but the gist is straightforward: someone wants to know the who, what, where, and why of your business. Considering that they might want to hire you or buy your products, you should probably tell them.
Photos
Amazingly (and thankfully) people still read. But you’re on Facebook to add some flavor to your business, so you’re going to need some pictures too–but of what? Your products, storefront, charities, local events, giveaways, trade shows, you name it. Anything that conveys the personality of what you do. Organize your photos into descriptively titled albums (“2010 Boston Marathon” or “2011 Renovations”), and give folks a visual way to keep an eye on what you’re up to.
Discussions
Remember that debate on industry minutiae? The beauty of the discussion tab is that you and your friends or the public at large can have a discussion without every comma being blasted out to news feeds. Maybe you’re asking for constructive criticism or offering technical support; maybe you’re coordinating volunteers for an event, and your customers don’t need to know what time Annie is going to show up with the crock pot. The content of your Facebook page is still public, but discussions exist to allow some chatter to go unbroadcast.
Depending on your business type, you may have other tabs–Reviews, Links–and as you make Facebook a daily part of your business outreach and marketing, you can add features covering everything from videos to e-commerce. Just make sure that you are a pro at the basics before you bite off the next chunk.
Related posts:
You must be logged in to post a comment.