If you want to be found in the search engines the answer is simple:
Write news articles on your website’s blog. It’s free and each article attracts visitors from Google search like a giant magnet. Check out the image below and look at the the #7 page (It’s a news article about a “voice over ip checklist”). See how a site attracts visitors with 1 blog article? This article is the 7th most popular page on a large site. And this is only 1 news blog article. Imagine the visitor traffic that would be attracted if news articles were being written on a regular basis!