Improving a website not only reflects your business but generates more business. See how improvements to the website for the historic Kendall Hotel In Cambridge MA, a beautiful converted firehouse can create an effective means to get seen by perspective customers and also by Google. With a few strategic changes Kendall’s website can be transformed into a stronger Internet presence generating more activity and leading to new sales. In this review, simple yet effective changes are suggested that can boost the performance of the Kendall Hotel’s website using the latest in WordPress website design.

To start, Google analytics redefines the importance of Kendall’s homepage as well as pages visited most frequently. Narrowing down the number and order of navigation buttons from nine to six will help create a simpler more effective way to present important information. More attention will be given to the items that are offered on the home and subsequent pages, rooms, dining, reservations, as well as the addition of an amenities button, combining important information to perspective customers. The bottom line is that less navigation is more, creating a simpler and more effective approach to boosting sales.

Replacing present images in the sidebar with a news and events blog is another simple but extremely effective option to advertise specials and upcoming events. This feature alone can help drive potential sales volume as a regularly updated a blog can relay specials, events and rates, keeping the site fresh and currently active in Google.

Bringing content forward on the home page such as the virtual tour of Kendall’s rooms and adding rotating pictures of Kendall’s beautiful interior can add punch and optimization to the all important homepage.

Submitting this website to online directories and utilizing the growing power of social bookmarking can also give the Kendall a leading edge in staying competitive in the busy Boston Hotels market.

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