Nexum Development is an ecologically friendly residential builder in the greater Boston area. One of their latest projects was an exclusive 42 acre wooded development designed for nine building lots.
A complex project such as this created enormous amounts of paper. One of the large documents created was a set of covenants… which describe in detail the zoning for the development. Nexum decided to post these covenants on a private area on the web for prospective clients to download and view.
Not only did this reduce paperwork and speed the information flow to the client, it also created an opportunity to make that client feel special.
During a phone conversation Nexum could direct the client to this private area on the web reserved specifically for them. This created an opportunity for a more productive phone conversation.
Inexpensive to accomplish and simple in scope… this creative use for the web became a powerful sales tool for Nexum Development.
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