The Southern Cross Club (SCC) keeps visitors longer on their website by giving them more what they want.

SCC is a top rated luxury dive resort on Little Cayman (rated the Best Caribbean Dive Resort of 2001 by Scuba Diving Magazine). Their website (SouthernCrossClub.com) has been instrumental in attracting new and veteran divers.

Our first challenge was to create an overview of the property that would be easy for visitors to digest. We started by creating a Virtual Tour on their website. The Virtual Tour gives the visitor an easy to follow structured slide show like tour of the property. We then studied the web activity (which shows how popular pages are) and discovered this feature had become an instant hit. After some brainstorming we decided that we needed to create a Virtual Dive Tour to deliver more specific diving information. As expected the Virtual Dive Tour became the next most popular feature on the website.

The web activity information was crucial to understanding what visitors craved and empowered us to give those visitors more of it. Visitors now stay on the website longer (viewing both tours) increasing the odds of contacting the Club for more information or booking a vacation.

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