Building a website that compels visitors to contact an organization is half the battle. The other half? Getting visitors to your website. There are many ways today to drive traffic, here are the biggies:

SEO or Search engine optimization, is the science of making your website visible to Google and other search engines so potential customers on the web – customers who don’t know you or your web address – find you. And SEO is important because, unlike phone numbers, you are not automatically listed when you publish your website. SEO does just that – gets you listed, gets you found in Google. Read more…

Pay Per Click is a straightforward way to pay for every click that sends a visitor to your website. Averaging from $0.25 to over $1.00 per click it is a quick way of testing whether a visitor to your website buys something or contacts your organization in some way. We find pay per click nost effective with e-commerce websites that can measure sales performance on the spot.

Start a news blog: A blog is a very efficient way to keep your customers (and prospects) informed of new products and services, specials, events and can show you off as an expert in your field. News blogs gain the attention of Google and helps your organization build trust online. Watch our video “5 reasons your business needs to blog”

Video production and distribution is more effective and more affordable than ever. Fact: YouTube gets twice as many searches as Google search does and the median viewer age is 35-49 (YouTube fact sheet pdf). Your customers are watching YouTube, waiting to find you. Video is also the most compelling medium on the web today. Sight, sound, emotion, it all adds up to delivering your message in a way that makes people act.

Social media: LinkedIn, Facebook, Twitter… where to start? Social media is a powerful force today and can help (and hurt) organizations depending on their approach.

Next up: Web 2.0 know how