Nexum Development is an ecologically friendly residential builder in the greater Boston area. One of their latest projects was an exclusive 42 acre wooded development designed for nine building lots.

A complex project such as this created enormous amounts of paper. One of the large documents created was a set of covenants… which describe in detail the zoning for the development. Nexum decided to post these covenants on a private area on the web for prospective clients to download and view.

Read the rest of this entry »

We humans are:

• Lazy
• Creatures of habit and
• Respond well to ultimatums

…at least as far as ecommerce usage goes. With the formerly glamorous, suddenly useless, and now back in vogue shopping cart or online catalog, we behave exactly in this manner when faced with purchase decisions on the web.

Read the rest of this entry »

So you have a whiz bang newsletter that you pour your heart and soul into and delivers content rich, client focused tidbits of gold. You’ve added everyone to the list including your not-so-internet-literate relatives and now you are staring at your homepage wondering just how to encourage a website visitor that doesn’t know a thing about you to drop their email address off on your site.

Read the rest of this entry »

The lowly “contact us” page on a website generally suffers from neglect, yet it could be the 2nd most important page on your website. Sure, it doesn’t have the panache of the home page but, like a top salesperson, it has the power to close. Think about it: a visitor comes to your website, moves from your homepage through your website and then decides they might contact you – so they click on your “contact us” button.

Read the rest of this entry »