It’s official: you can’t afford to ignore social media any longer! A recent study shows companies that make smart use of social media achieve far greater financial performance than those that don’t. Advertising alone doesn’t cut it in today’s competitive environment. As Ford Motor Co. chief marketing executive James Farley famously observed: “You can’t just say it. You have to get the people to say it to each other.”

If you’re ready to start participating in social media — and want to know how to make the most of it — then join us for our webinar, Core Social Media Strategies, on December 4, 2009, from 1 to 2:30 p.m.

Our discussion will include:

• The dos and don’ts of using blogging and Twitter to help build your business.
• An introduction to search engine optimization, or SEO: the art of inserting key words and phrases into your online communication to help attract traffic to your website.
• A free key phrase list designed just for you, based on a phrase you provide us that describes your business.
• A question-and-answer session to address your company’s unique concerns.

Enrollment is limited to 20 participants on a first-come, first-served basis and we still have some spots left. Reserve your space now — and find out how to take advantage of social media’s power, while avoiding its pitfalls!

For reservations, please email Jordan@tcwebsite.com.