How to get new clients through Google without a website
I just came back from a client ‘meeting’ who runs a massage therapy practice. We are currently building her website and in the meantime had recommended that she add her business listing to Google Maps Local Search listing. What she told me today astounded me.
“My new client came to me because of all the good reviews I had on the Google Maps. After reading them all she had a sense that I could go beyond massage and help her with her specific problems.”
Wow.
If you are not listed on Google’s Local Search listings go do it… now. And have your best clients leave some reviews. If you missed our video on how to do it, you can find it here.
Two great ways to control your email [video]
1. Gmail for business
Whether you’re in the midst of a website redesign and server shift or just trying to figure out what to do with your daily mountain of spam, email reliability and functionality are top priorities for your business. In order to maximize the utility, efficiency, and dependability of your company’s email system, TCW has a radical suggestion that will save you headaches and, probably, money: relegate Outlook to the corner where you keep your smoke signals and your morse key. Start using Gmail.
The benefits of Gmail are hard to overstate. Fast, reliable, and accessible wherever you might be, Google’s web-based email client provides impressive file space (5GB+), integrated applications for company collaboration (calendar, Google documents, Google sites, etc.), and outstanding spam filtration. But–and you may not know this–Gmail offers all of these features while allowing you to set your incoming and outgoing email address to match any address that you own. So you get the benefits of a constantly updated, cutting-edge webmail service with the professional look of yourname@yoururl.com. We at The Complete Website use Gmail for all of our company email. And, best of all, Gmail is free.
For those who choose not to go with Gmail, TCW offers Barracuda Spam Firewall for your server-based email system. Preventing spam and viruses from ever reaching your email client, Barracuda instead sends a regular summary of activity, allowing you to approve or block emails with a simple click.
Call TCW’s Tech Team at —- ext. 1 to get set up with the most respected spam firewall in the industry.
- $35 setup fee; plus:
- $15/mo for 1 user;
- $27/mo for 2 - 5 users; or
- $43/mo for 6 - 10 users.
Barracuda Spam Firewall
Winner - 2008 SC Magazine Excellence Award - http://www.barracudanetworks.com/ns/news_and_events/awards.php?id=49
Winner - 2008 Silver Medal from Information Security Magazine’s annual Readers’ Choice Awards - http://www.barracudanetworks.com/ns/news_and_events/awards.php?id=51
Winner - Most Popular Product at NetAdmin World Awards - http://www.barracudanetworks.com/ns/news_and_events/awards.php?id=47
Social Media Presentation to WBON [video]
This past Thursday I was invited to present social media strategies to the Women Business Owners Network of the Upper Valley here in snowy NH. We covered Facebook, LinkedIn, blogging, YouTube and other social media concerns to come up with a game plan to start using social media to build one’s business. Watch the 1 hour (oversized for your viewing peasure) video below for complete coverage of the presentation… and please excuse the bald guy in the middle 
WordPress.org showcases our online magazine
It was a pleasure to receive an email today letting us know that DartmouthEngineer.com was added to the Showcase section of WordPress.org.
The custom plugin we developed for the Thayer School of Engineering allows magazine staff to add, edit and launch new issues in an online magazine style format.
Hotel Website Design Review [video]
Improving a website not only reflects your business but generates more business. See how improvements to the website for the historic Kendall Hotel In Cambridge MA, a beautiful converted firehouse can create an effective means to get seen by perspective customers and also by Google. With a few strategic changes Kendall’s website can be transformed into a stronger Internet presence generating more activity and leading to new sales. In this review, simple yet effective changes are suggested that can boost the performance of the Kendall Hotel’s website using the latest in WordPress website design.
To start, Google analytics redefines the importance of Kendall’s homepage as well as pages visited most frequently. Narrowing down the number and order of navigation buttons from nine to six will help create a simpler more effective way to present important information. More attention will be given to the items that are offered on the home and subsequent pages, rooms, dining, reservations, as well as the addition of an amenities button, combining important information to perspective customers. The bottom line is that less navigation is more, creating a simpler and more effective approach to boosting sales.
Replacing present images in the sidebar with a news and events blog is another simple but extremely effective option to advertise specials and upcoming events. This feature alone can help drive potential sales volume as a regularly updated a blog can relay specials, events and rates, keeping the site fresh and currently active in Google.
Bringing content forward on the home page such as the virtual tour of Kendall’s rooms and adding rotating pictures of Kendall’s beautiful interior can add punch and optimization to the all important homepage.
Submitting this website to online directories and utilizing the growing power of social bookmarking can also give the Kendall a leading edge in staying competitive in the busy Boston Hotels market.
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