Website metrics: How to understand your website’s performance

You must understand how your website is treating your visitors. Here is your first step to enlightenment! If somebody asked you today how your website is performing, would you have any idea? Would it be helpful to know what is working on the site and what’s not working on the site? Let’s look at a couple [...]

Why have a website for your business?

Today we’re going to talk about why a business should have a website. It sounds like a silly question but it’s really a very good one. After 10 years of this Internet boom, 45% of businesses in the United States don’t have a website yet. I find that incredible. Fifty percent have websites that don’t do [...]

2 things every website must do

I love to ask business owners how their website is doing, and I get some really nice responses. Most of the time I get, “Um, gee, I really don’t know.” And sometimes they do know and they tell me that their website’s not doing anything for them. And more than a handful of times, they [...]