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The importance of Google and social media for the medical practice

Sunday, May 1st, 2011

I was recently interviewed by ENT Today about the need for medical practices to optimize their websites to be found in Google search and to take advantage of Facebook and Twitter to communicate with patients. If you run a doctor’s office, find out how…
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How to start using Twitter

Wednesday, January 5th, 2011

Twitter will ultimately serve as your main news portal. Yes that’s a big statement but it is already happening. 80% of Twitter users use it to follow their own personal news interests from a variety of sources (newspapers, magazines, bloggers, colleagues). The other 20%…
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Social Media Success presented to healthcare group [7 videos]

Monday, August 2nd, 2010

Peter Ericson presented to a NH/VT group of Hospital Facility Managers on the topic of social media. Information covered in the presentation includes:

  • What is social media?
  • Why is it important?
  • What are it’s roles?
  • How can hospitals leverage it for their organization?

Social media websites…
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Twitter Following 101, or How to Stop Tweeting in a Vacuum

Monday, June 14th, 2010

So you’re sold on the marketing value of social media, and you update your company twitter account at least once a day.  But your 140 characters of sheer brilliance don’t seem to be yielding any new customers–or even leads. What gives?

The first painful…
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Core Social Media Strategies for your business [video]

Monday, January 25th, 2010

If you’re ready to start participating in social media — and want to know how to make the most of it — then enjoy our recent webinar: Core Social Media Strategies. We cover Google, blogging, Twitter and Facebook.

Webinar comment from -Patrick Kermond, Burnham…
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