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Are you paying attention to what your customers are saying about you?

Thursday, December 29th, 2011

The world of Facebook and Amazon has created a slew of review sites that are magnets for conversation about your business. Are your customers saying good things about your business? Not so good?

It is critical to pay attention and contribute to these new…
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The importance of Google and social media for the medical practice

Sunday, May 1st, 2011

I was recently interviewed by ENT Today about the need for medical practices to optimize their websites to be found in Google search and to take advantage of Facebook and Twitter to communicate with patients. If you run a doctor’s office, find out how…
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Your Website Performance Review – what’s it all about?

Friday, April 29th, 2011

Performance Review“That was a fabulous website review this morning!  Before we began, I was puzzled about how to expand the reach of both my coaching practice and my new book (The Midlife Woman’s Journal). When I hung up, I had a plan with clear


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Social Media Presentation to Lebanon Area Chamber of Commerce (NH)

Thursday, October 21st, 2010

Peter Ericson presented a foundational understanding of what social media is, how it’s being used by organizations and why it is critical to your business’s success.

The topics include:

  1. What is social media and why is it important
  2. Traditional advertising vs. social media


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The 3 problems with website pricing

Thursday, August 19th, 2010

If you have ever built a custom website you might be familiar with going over budget. It’s pretty typical in our industry to deliver an estimate, not understand the real scope of the project, and then fly over budget. On the other hand even…
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